OLEKSIY KOVAL / THE BEAUTIFUL FORMULA ISTANBUL

O L E K S I Y
K O V A L
T H E
B E A U T I F U L
F O R M U L A

ISTANBUL
Sep 30 –
Oct 30
2020

Curated by
EZGI BAKÇAY
SOPHIE-CHARLOTTE BOMBECK

The ideal of heaven on earth… is
to have a beautiful formula.
Paul Cézanne

DIGITIZATION IS THE PROCESS OF CONVERTING INFORMATION INTO A DIGITAL (I.E. COMPUTER-READABLE) FORMAT, IN WHICH THE INFORMATION IS ORGANIZED INTO BITS.

DIGITIZING SIMPLY MEANS THE CONVERSION OF ANALOG SOURCE MATERIAL INTO A NUMERICAL FORMAT.

DIGITIZATION INFLUENCES AND CHANGES EVERYDAY LIFE, RELATIONSHIPS, WORKS, EVEN ELECTIONS. URBAN DEVELOPMENT IS TAKING FORM OF A MEGA-MEDIA.

THE IDEA OF THE SMART CITY GOES HAND IN HAND WITH THE ACTIVATION OF DIGITAL TECHNOLOGIES AND AT THE SAME TIME REPRESENTS A RESPONSE TO ECONOMIC, SOCIAL AND POLITICAL CHALLENGES.

SMART CITY STANDS FOR INTELLIGENT NETWORKING WITHIN A CITY. MOVING IMAGES ARE A TREND TOPIC FOR MEDIA IN PUBLIC SPACES.

IN ISTANBUL, THE METROPOLITAN MUNICIPALITY CURRENTLY OPERATES MORE THAN 11000 PUBLIC VIDEO SYSTEMS.

MOVING IMAGES ON PUBLIC VIDEO SCREENS OFFER THE CHANCE FOR EFFECTIVE COMMUNICATION WITH MOBILE TARGET GROUPS IN PASSING.

A PUBLIC VIDEO SCREEN IS NOT ONLY A DIGITAL SURFACE FOR ADVERTISING OR MOVING IMAGES, BUT ALSO A SURFACE FOR DIGITAL PAINTING.

WHAT IS THE BEAUTIFUL FORMULA?

I thank

Ezgi Bakçay, Sophie-Charlotte Bombeck, Daniel Geiger, Oleksandr Koval, Veronika Wenger, Michael Wright, Karşı Sanat Çalışmaları and Istanbul Metropolitan Municipality

for their precious collaboration in the making of this project.